• Encouraging cooperation between the Arab and African media

• Strengthening communication and partnerships with international press agencies

• The fight against stereotypes with regard to Arab and African peoples in the international media

• Respect for freedom of expression and the ethics of the profession

• Contribution to the efforts of government institutions, non-governmental organizations and educational and

scientists from the Arab world and Africa in sectors related to global and sustainable development

• The promotion of soft diplomacy

• Defense of Human Rights

• Promotion of gender equality

• Promotion of good governance

• Supporting and strengthening economic cooperation between Africa and the Arab world

• The fight against terrorism, illegal immigration and trafficking in human beings

• The promotion of new information technologies and

digital communication

• The establishment of capacity building programs for Arab and African journalists